Last Saturday marked my 29th Birthday, not a milestone by “Birthday Standards” but it meant a great deal to me.
It was my third birthday since leaving nearly 7 years as a “personal trainer” behind and venturing out in my quest to run my own fitness business. That was some 29 months and 8 days ago though I still remember it like it was yesterday.
A cold winter morning on January 12, 2009, a boot camp session scheduled with 6 people, a restless night of sleep, and I wake up late when the Kempo Aikido studio I was running the boot camp in was some 35 minutes away! Boy I’ll never forget that day.
So much has changed in my life since that morning. Of course the long hair has come and gone, the facial hair was grown and then shortened and I now actually live only 3 minutes from my original facility in Canton (creatively titled Tyler English Fitness) and only 20 minutes from my newest facility (Tyler English’s Fitness Revolution) in West Hartford.
In these 29 months I’ve learned a massive amount about life, business, fitness and finding a way to make it all work. I’m no expert at life and still work everyday to get better as a business owner and continue to grow as a fitness professional.
Yet, I do believe the 29 Lessons in 29 Months I’ve compiled can help inspire a few people out there to take action, get better, start changing lives and help create a better life for you.
1. There is no secret to success. It’s quite simple really I’ve realized you better be willing to work your ass off for everything you want in this world because nothing comes easy.
2. You need to be honest with yourself everyday. Every morning upon waking and ever night before going to bed look yourself in the mirror and ask yourself the following statements. “What will I do today to get better?” and “What did I do today to accomplish my goals?”
3. Stop trying to do everything. There was a time and a place when I wouldn’t give up any of my responsibilities within my business. Boy how times have changed! If you are going to be successful you need to learn how to delegate.
4. Learn more. Sounds simple, I know. Yet, what did you learn today? Did you read? Watch a DVD pertaining to business? Training? When was the last time you researched something you aren’t comfortable discussing with a client? My point is we all want to help more people but how can you do that if you don’t help yourself?
5. Read more. This is something many fitness professionals struggle with. I’m even still guilty of not reading as much as I set out to. Start small, ten minutes a day, 3 times a day and watch it grow. Are you weak in sales? Management? Well, there is probably a book to help you grow in that area.
6. Laugh more. The first year and a half of my business I was the most stressed out individual in the fitness industry (well my homeboy Ryan Ketchum might fight me on that one) – love you Ketch! But as Ryan has learned, so too have I, we need to enjoy life if we are ever going to be able to enjoy what we’ve accomplished
7. Stop trying to reinvent the wheel. It took me a few months into the industry until I realized I didn’t need to be the inventor of the Single Leg Bosu Squat, with a Dumbbell Curl and Press, while chewing gum and holding your opposing hand to the top of your head. It’s ok to steal ideas from those who have paved the way for us. You can learn a lot from names like the Cosgroves, Rigsby, Schmitz, Boyle, Durkin, Cressey, Robertson, Plummer, Remedios, Gaddour, Grasso, to name a few. Though none of them reinvented the wheel and all of them I bet are willing to learn from each other.
8. Don’t try to be everything to everyone. I’ll admit it. My first few years in the industry I didn’t know what I was or who I was. I’m not saying you only have to train 30 year old business men, who make $200K per year, travel 3 times per week, and drive Mercedes. Though that might be your market you can specialize in working with a certain group and expand on that. Hey I started training business people and stay-at-home moms in a one-on-one setting. Then before I knew it I was training their kids, working with a small group of marathoners, began training in small groups and offering fitness boot camps. Your clientele will grow but start by focusing on one particular type of clientele. From there the sky is the limit.
9. Training clients should be fun. The day I don’t enjoy training my clients will be the day I leave this industry. I don’t ever see it happening but it’s something you should always monitor. Your clients should love the time they spend with you as you should love the time you spend with them.
10. K.I.S.S. (Keep It Simple Stupid) – It took me a while to realize the more stressed I got when running my business the more complicated I was making things. My brother and I have a saying – “Break it down Barney Style.”
11. I love the word S.Y.S.T.E.M. – Have a system for everything you do. Surely these systems may change or be altered as you grow but they will give you more freedom.
12. Hire those willing to grow. – Each and every one of my coaches was not who they are today when they walked in the doors of Tyler English Fitness. Their willingness to grow as a coach, motivator and leader is vital in the success of our clients. They maintain a high level of integrity and are willing to go above and beyond. A requirement of everyone on our team.
13. Practice what you preach. This may seem repetitive, if you know me, but I have to say it. I can’t tell you how many times clients thank me for being a role model or coaching by example. It’s help shape me, my business and our culture.
14. A Degree in the field only means so much. For the longest time I was on the verge of jumping into a graduate program, just so I could obtain a “degree in the field”. It wouldn’t have helped me get where I am today any faster. What has been more valuable is my constant effort to educate myself with recent research, reading everything I can get my hands on, and spending thousands of hours upon hours of in the trenches real world coaching.
15. Certifications only mean so much. I’m sorry but certifications only get you so far. Yup, I said it. My clients don’t give a crap what the letters next to my name or my coach’s names say or mean.
16. My Boot Camp is not just a Boot Camp. Sure it’s labeled a “Fitness Boot Camp” but the facts are we do things here that others just don’t do. There are way too many boot camp programs out there. Unfortunately, the majority of them SUCK! I’m confident when I say what we do inside the walls of my facilities is better then 99.9% of the other programs out there. We work hard at making everything from the program design, nutrition, lifestyle and environment second to none.
17. Treat your clients like family. I think I missed this early on. But the more time I spend away from our clients, when I’m working on the business and other such tasks, the more I miss them. The fact is they help shape our business and become a huge part of your daily life, as do you in their life. So treat them the way you want to be treated.
18. Have only good days and great days. This is something I stole from Alwyn and Rachel Cosgrove at Results Fitness. I saw this too much in other gyms during my earlier years. Don’t bring personal problems into the gym. It’s that simple. You should only bring good days and great days to your clients everyday.
19. Personality will beat knowledge. Anyone can learn something. You can’t teach personality. I believe that’s what sets my team apart. They all have unique personalities that our clients love. Or love to hate
20. Get out of your comfort zone. In the fitness world this means taking it to a new level of intensity. In my world over the past 29 months it’s meant doing things I may not be good at and working to improve them.
21. Be ruthless with your time. You can’t possibly fit it all in 24 hours. I know I’ve tried. Block out times for projects, block out time for YOU!
22. It’s ok to say no. I’m not into making promises I can’t keep. So don’t make them unless you KNOW you will complete the task.
23. Give a ton value away to your clients. Your clients should get more then they expect. Always flood them with the knowledge and tools to help them achieve their goals.
24. Don’t talk about it, be about it. I love the line I heard from Dax Moy a long time ago and the same words repeated by my business coach Pat Rigsby. “You get paid for done.” So if you want to do something, go out and do it!
25. You can’t help everyone. Only those wanting to change will change.
26. Invest in yourself. The best investments I’ve made over the past 29 months were in those to better myself and my business.
27. Join a mastermind. One of those investments was joining my Elite Mastermind Group. These guys and gals have become like a second family and some of my best friends. But most importantly, they’ve helped push me to where I am today. The best part: none of us are satisfied.
28. Fail forward. You will never know unless you try something. If it doesn’t work as you had hoped, then move it to the side and find what will work.
29. Remember where you started. Not a day goes by that I don’t think about where I was in December of 2008. It will keep you humble and keep you pushing to new limits.
I hope you can take something away from these. If you have a few life lessons please share by commenting below.
Work Hard, Train Hard, Get Better,
Tyler English
























