In 2011 I saw the rise of a sport that some in my industry have called DEAD.

 

Bodybuilding has become much more than a simple competition. In an industry where most so-called experts can’t seem to see eye-to-eye, the term bodybuilding has become damned.

 

This same industry, “The Fitness Industry” is full of people who proclaim there is only one way to train. That bodybuilding no longer has a place in our industry.

 

I’m here today to tell those people, they’re lying to themselves.

 

Think about your clients for a moment.

 

General Population  - they to want to look good.

 

Recreational athletes – want to look good.

 

Fat loss clientele – want to look good.

 

Elite level athletes – want to look good.

 

Your busy moms – want to look good.

 

The business person – wants to look good.

 

Even your teen athletes – want to look good.

 

9 out of the 10 clients who you work with want to LOOK BETTER NAKED!

 

 

So why then do we as an industry get hung up on treating clients like rehab patients and veering as far away from treating the client as someone who ultimately just wants to LOOK BETTER.

 

It’s been made even more apparent by those in our industry who push the personal records on their clients.  Do the majority of your clients truly care what their PR deadlift, squat or bench press is? Or do they truly, deep down inside, just want to enjoy what they see in the mirror everyday?

 

The Fitness Industry has collectively lost its way.

 

Bodybuilding has always been a major part of my journey into the fitness industry. From that time back in grade school where I first “lifted weights” in my basement to that day during my junior year of high school where I made a commitment to strength training that ultimately lead me to my life’s mission.  Bodybuilding allowed me to transform my skinny athletic frame from my childhood, to the physique I carry with me today. The term bodybuilding has forever helped shape who I’ve become as a man, friend, competitor, business owner, Strength Coach and Fitness Professional.

 

In the eyes of many fitness professionals the term bodybuilding brings with it numerous stereotypes, phrases and beliefs. In my world, the term bodybuilding means so much more.

 

For most avid gym goers, bodybuilding has led them into the gym to pursue the physique they have long desired.

 

As human beings we each carry with us the need for self-pride and self-importance. This need can be achieved by simply helping a person change the way they look and feel about their body.

 

If you disagree with me then you too are lying to yourself as well. Ultimately every one of us, deep down truly cares about the way we look.

 

We all want to look better naked and for the majority of your clientele they do not have major injuries and aren’t what you would call athletes.

 

Instead they are coming to you for the sole purpose to help them feel better, LOOK better and you better damn well believe that if you can help them do that – they’ll be your client for a lifetime.

 

Think about this for a second.

 

Visit your Facebook Page and look at the Profile Picture of many of your friends. Chances are it’s a revealing picture that portrays them in minimal attire. If they don’t have a revealing picture, you better believe they want one and are envious of the people who do.

 

Hell, I know I’m guilty.

 

Men, do you want a six pack abs? Bigger arms? A bigger back and thicker chest?

 

Ladies, do you want a tighter butt? A tone upper back? Leaner arms and sleek shoulders?

 

I hate to break it to the naysayers but this falls into the term bodybuilding.

 

If you can make your clients feel better in their skin and help transform their physiques to THEIR personal desires.

 

Then we are talking about Bodybuilding.

 

Sure, a person who has more body fat to shed will need to initially follow a metabolic training program designed for specifically for fat loss. Then what? Chances are there will come a time when this person too will aspire to take their physique to new levels.

 

Doesn’t this constitute physique enhancement or bodybuilding?

 

I believe so.

 

In an age where the Fitness Industry has become increasingly divided there remains one constant.

 

Your clients want to look better.

 

For that reason alone, Bodybuilding will always have a place in the Fitness Industry.

 

 

 

 

 

Work Hard, Train Hard, Get Better,

 

Tyler

 

PS – I’d love to hear your comments. Leave a comment below on the blog.

 

PPS – Do you think bodybuilding is dead? Do me a favor! Share your thoughts below!

Tags: bodybuilder, bodybuilding, bodybuilding diet, bodybuilding workouts, Contest Prep, figure competitors, natural bodybuilding, physique enhancement, professional bodybuilding

This entry was posted on January 25, 2012 at 9:37 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in bodybuilding, Fat Loss, fitness industry by tyler | 7 Comments